Analytics

Studying Data That Matters

Continuously studying & analyzing data to uncover new ways to transform it into fuel for we can use.

We Don’t Just Study Data,

it’s more like we have a relationship with it. It speaks to us, and we’re always looking to uncover new methods to understand what it says. We go well beyond traditional web analytics & data science – unlocking detailed insight into all of your paid, earned, and owned media. We know exactly what’s working, what’s not, and how to improve it.

You Shouldn’t Make any Moves Without Having A System To Measure the Results. Here At Scyterra, We Deploy Tracking Methods With every Campaign – Digital & Physical. Making Sure We Capture & Understand All Data – Giving Us Real Figures To Work With. Ensuring We Understand All The Results Of A Campaign.

Tracking

Marketing shouldn’t be a blind road. Or a shoot in the dark. If you’re spending money you need to know how your money is working for you. We track everything possible under the sun. From ROI, engagement, money spend, money earned, sales, data captures, new users / customers, length of time for engagements, conversions, goals, who & how many converted, who likes your company, who doesnt’t & why, and much much more

Transformation & Study

After data has been collected we study it & begin it translate it into terms our clients can understand & we can use to better optimize our marketing efforts. Such as: time of day for best conversions, best days for performance, best converting products / services & why, which products poorly convert & consideration on that product’s future to best optimize your funds, and formation of buyer personas to better understand exactly who your customer is & who to target. 

Buyer Personas

Instead of wasting money casting your marketing rod into the water hoping to catch any fish. We form buyer personas from our data tracking to better understand who reacts to your product & services. Understanding exactly who your customers are; what their interests are, what they like to do in their spare time, their economic situation, demographics, geography, where they’re from, what their job titles entail, & much more. We form a silhouette of who your best converting customers are so that we know exactly who to target & how to target them. Instead of blindly casting out our rod, we now know who we’re going after; where we should fishing, what bait to use, & how to attract them.

Transformation & Study

After data has been collected we study it & begin it translate it into terms our clients can understand & we can use to better optimize our marketing efforts. Such as: time of day for best conversions, best days for performance, best converting products / services & why, which products poorly convert & consideration on that product’s future to best optimize your funds, consumer journey mapping, and formation of buyer personas to better understand exactly who your customer is & who to target. 

Optimization

With our data collection, analytics, transformation of data, & creation of buyer personas we optimize our campaigns with new insights & views. Re-deploying & refining them – equipping them with the means for success. Giving us the opportunity to catch exactly who we’re going after. Saving money for each client, lowering cost, increasing ad relevance & position, along with quality score, and more.