MARKETING

Marketing, as a whole, is so much more than just media buys and advertisement.

At its core we find Strategic Brand Placement – from which every marketing branch stems.

Direct Marketing

Our account executives, using data collection & analysis, work hand & hand with our PR team to give your brand the best direct placement within your industry. From the overall picture of understanding your entire industry to drilling all the way down & understanding your customers. Through comprehensive market research we put you face to face with those most likely to convert into customers.

Your account executive, placed specifically with your brand along with the direct team he/she manages, puts your brand directly into the hands of your desired audience through events, partnerships, collaborations, sponsorships, face to face introductions, guerrilla marketing, and more – introducing them to your company at integral parts of their day without being intrusive. Through market research we find out exactly who your consumer is, what he or she like, and where he or she is most likely to be. Thus, we create actionable campaigns specifically targeted at the right locations to make sure we don’t waste our time and your money focusing on people who have no interest in what you offer.

“Strategic Brand Placement”.

Indirect Marketing

 Like we said Strategic Brand Placement is the core of marketing. Just like with direct marketing we use data collection & analysis to direct our strategy. We act on calculated decisions driven from hard data.

We don’t just throw your advertising rod into any pond hopping it will catch. We use our insights derived from data segmentation to understand the ecosystem (market); then we find the right fish, at the right time, in the right pond, before cast our rod with the right bait. We ensure that it will catch.

We analyze the market first, create buyer personas, and hone in on your desired audience. Then with correct targeting from insightful data we put our creative advertising in front of the correct audience through media buying, search engine marketing, Social Media Advertising Campaigns, PPC, PPV, display advertising, email marketing, video advertising, commercial, native ads, radio, billboards, flyers, and everything other channel under the sun.

We’ve only scratched the surface of what marketing looks like at Scyterra.

You Focus On Creating A Great Product, We’ll Focus On Getting It Out There.

Market Research

To understand your future you have to look at your past. We look at past and present trends in your market to better prepare your company for the future ensuring you ride the changing market tides to success. We look at data to understand current trends in your market, where you stand, your competitors, and research new resources within your industry.

Market Research: Competitor Analysis

Like we say “to understand your future you have to look at your past” and your competitors in the market. Understanding what works for them & why, and what areas to avoid – saving you money and time. Instead of falling through pit holes we conduct hard daily research on your market & competitors; looking for any pitfalls they come across & golden roads they’ve found. We reinvent & repurpose their strategies that led to their success. Through our manual approach we also determine your brand health in terms of your market, and map key metrics to determine all growth opportunity areas for your brand.

Brand Development

For any brand to be successful it has to be flexible enough to change with the tides of the market. As new trends arise and consumer interests & habits change we effectively develop your brand to adapt to these changes – making sure you stay around and become a dominating force in your industry. Companies fail and become extinct because they fail to adapt. Where here to make sure do adapt to every change.

Email Marketing

We vigorously build you email list & manage it. Allowing you to reconnect personally with consumers who you know are interested in your brand. Strategic newsletter and promotion creation to draw users back in. Email Marketing goes hand in hand with Digital Marketing & Remarketing. Along with site traffic we target consumers who replicate those who’ve already converted into consumers. kicking our marketing into overdrive.

Remarketing

With remarking we create special ads tailored directly to those who have already came in contact with you brand. We bring previous customers back – turning them into a loyal fan base. While giving us the chance to convert those who just were not quite ready to make a purchase before.

SEO: Search Engine Optimization

Our SEO capabilities offers proven methods of organic search traffic generation. Driving more traffic, brand awareness and sales by propelling you to the first page of search results. We conduct consumer research then study the data to extract insights that allow us to understand your desired audience and their search intents. We devise a strong media plan of action that target the most impactfull topics, leading to heavy media coverage opportunities over time. Creating and implementing strong strategies to drive quality links to your site & create a buzz in the online community – all driving more conversations around your company/brand leading to higher search rankings.

Real-Time Marketing

For our clients with physical locations that are open to the public such as retail stores or when we develop real world event campaigns for any of our clients. We’re able to access real time signals & location targeting to drive traffic to your location from people in the immediate area. Using our data analysis to know which of those people will have an interest in what your offer & only targeting those exact people.

PPC/PPV Paid Search Engine Marketing

With all of our analysis & data collection, and understanding of buyer personas we attack paid search differently. We understand search habits to be able to hit the correct audience as soon as they hit enter. Through thorough campaign optimization & development we tweak our ppc & ppv campaigns to have them run at optimal capacity. Making sure we only appear for the right audience that already has an interest for what you offer. And when we appear, we appear at the top of the search results. You will be the result your audience comes in contact with.

Display marketing

Working with our creative teams we skyrocket our campaigns with rich media banners, high impact canvases, and rich visuals on private media buys secured through private market places & direct outreach to websites in your industry or niche. Creating the best possible way of spending smart money and generating real ROI.

Market Research: Competitor Analysis

Like we say “to understand your future you have to look at your past” and your competitors in the market. Understanding what works for them & why, and what areas to avoid – saving you time and money. Instead of falling through pitholes we conduct hard daily research on your market & competitors; looking for any pitfalls they come across & golden roads they’ve found. We reinvent & repurpose their strategies that led to their success. Through our manual approach we also determine your brand health in terms of your market, and map key metrics to determine all growth opportunity areas for your brand.

Brand Development

For any brand to be successful it has to be flexible enough to change with the tides of the market. As new trends arise and consumer interests & habits change we effectively develop your brand to adapt to these changes – making sure you stay around and become a dominating force in your industry. Companies fail and become extinct because they fail to adapt. Where here to make sure do adapt to every change.

Remarketing

With remarking we create special ads tailored directly to those who have already came in contact with you brand. We bring previous customers back – turning them into a loyal fan base. While giving us the chance to convert those who just were not quite ready to make a purchase before.

SEO: Search Engine Optimization

Our SEO capabilities offers proven methods of organic search traffic generation. Driving more traffic, brand awareness and sales by propelling you to the first page of search results. We conduct consumer research then study the data to extract insights that allow us to understand your desired audience and their search intents. We devise a strong media plan of action that target the most impactfull topics, leading to heavy media coverage opportunities over time. Creating and implementing strong strategies to drive quality links to your site & create a buzz in the online community – all driving more conversations around your company/brand leading to higher search rankings.

Video Advertising

Take a guess as to what the 2nd leading search engine is.. YouTube! Consumption of online videos continue to accelerate as consumers & their buying habits change. With our creative team on board working with your designated account executive we access pre roll, mid roll, and outsream inventory across desktop, mobile, and tablet. We place your videos on relevant websites & other media that your desired consumers are most likely to be & consume. Instead of throwing it to the wolves, we use our data to make sure we target the right audience.