Social Media Marketing & Management

Building Relationships; A couple thousand at a time

Being social is at the core of our being. Connecting with your audience through the your brand’s unique voice is our second nature.

We Know Exactly How To Communicate With Your Audience

With our innate sociable nature and our data analytics giving us a definite picture of your audience – we create buyer personas telling us exactly who & what your audience is like. We know exactly what their interests are, who they are down to the T, and how to engage with them. We easily attract new followers and retain old ones by steadily creating unparalleled engagement, listening to their needs, knowing who they are, and keeping them on on the edges of their seat while interacting with your brand.

For us, social media marketing is an integrated approach at communicating with your audience, not just a channel or a set of tactics. As such, social media marketing is the center of media, strategy, and creative communication.

The World Is Constantly Evolving

Social media platforms constantly evolve as new ones arise. User behaviors & needs alter as their attention spans change. Calling for more from social media platforms. As these platforms fail to develop, new ones arise to take over the #1 spot. Platforms rise & fall everyday for this very reason. We gtacefully study each platform – the ins & outs – and know how to effectively navigate each one. We always have an eye open for new platforms, hopping on them as soon as they arise. Preparing your brand for when they take over soyou will already be dominating the market.

Social Media Marketing isn’t just about sharing. It’s delivering valuable content in a smart, strategic, & unique way. How that’s conveyed may vary over time, but the principles remain the same.

That’s why we take care of every step of the social media & engagement proces. From content creation & sourcing, to delivery & analytics, and bringing it all the back to engaging with each follower.

Editorial Calendar Planning

We plan out every step we decide on making – PR, marketing, advertising, collaborations, events, posts, and influencer campaign wise. Setting plans in motion week and even months in advance. Filling out our calendar with specific deadlines to hit for launches of any campaign we create – direct marketing campaigns, indirect marketing campaigns, events, sponsorships, press, collaborations, media spotlight, influencer marketing, and the likes.

Social Media Strategy Development & Design

We look to prove how time, strategy, and effort invested in social/digital media manifests itself into brand awareness, sales, and change of perception (brand equity). Our social content deployment is driven by a deep understanding of analyzation & data. We engage your fanbase in thought and action making them interact with your brand on a daily basis. Essentially making you a thought provoker in your industry. Therefore, giving your fanbase & consumers a reason to always come back. Social media strategy goes hand & hand with your voice as social media is one of the main ways your audience gets to know who you are day in & day out. We define upfront what we’re going to measure based on your business goals, then perfect a strategy with the single purpose of always creating work to attain these goals while keeping your followers engaged and turning them into loyal customers. You have to give people a reason to keep following you. You have to give them an interesting story that plays out over the ongoing history of your brand, and we do just that.

Voice

A big part that plays into brand equity is your company’s voice: what does it stand for, who is it, its ideals, beliefs, interests, how it carries itself, and tone / how it talks & presents itself to the public. This is what we call voice. People form opinions based on what you put out, what thy see. We help create “the person” your brand is & form its voice. Giving it a footprint on the world. Something it can be remembered for when called back to memory by someone who came across your company or is an active follower. Once your voice is made (who you want your company to be) this mold must be strictly followed. As any deterents break the “norm” of your brand. By creating your voice it’s easily known how to communicate with your audience & retain them; making you one of their friends as you will share some of the same beliefs. We continue this same voice in all marketing promotions, social media, advertisements, PR, and the like. Making sure to not break the brand your audience came to love.

Influencer Campaigns

People Trust People. Knowing this we find the best influencers within your niche (social media, celebrities, youtube, blogs, etc.) whose following is the exact audience your brand needs to capture and we build a relationship between them and your company. Getting your products / services directly into their hands for them to review, use on a daily bases, inform their audience, and be caught with your product (paprazzi, media, on sets, in photoshoots, videos etc.). Once people see their favorite person sporting a new product they’ll be on the search to find out what it is. That’s where social media marketing / advertising & marketing outside of social media step in to feed this thirst. Similarly, when influencers outright introduce your company / product to their audience people will understand that this person is backing your brand. Therefore they become more open to it and trusting due to their favorite influencer & your brand having a healthy relationship. leading directly into a sales influx. Trust = trust; which turns into sales.

Analyzation

Studying the Health of your online footprint. We collect data on all of your social accounts. Demographics, users, age, gender, engagement, best time of day, best days of the week, what content gets your followers talking, conversions, how many sales came from each social account & campaign, etc. By better understanding the health of your social accounts and the followers on each we can understand how to better attract more customers & sales. With tracking we see what works, then we duplicate it for repeated success.

Buyer Personas

Instead of wasting money casting your marketing rod into the water hoping to catch any fish. We form buyer personas from our data tracking to better understand who reacts to your product & services. Understanding exactly who your customers & followers are; what their interests are, what they like to do in their spare time, their economic situation, demographics, geography, where they’re from, what their job titles entail, & much more. We form a silhouette of who your best converting customers / target audience is so that we know exactly who to target & how to target them. Instead of blindly casting out our rod, we now know who we’re going after; where we should fishing, what bait to use, & how to attract them.

Voice

A big part that plays into brand equity is your company’s voice: what does it stand for, who is it, its ideals, beliefs, interests, how it carries itself, and tone / how it talks & presents itself to the public. This is what we call voice. People form opinions based on what you put out, what thy see. We help create “the person” your brand is & form its voice. Giving it a footprint on the world. Something it can be remembered for when called back to memory by someone who came across your company or is an active follower. Once your voice is made (who you want your company to be) this mold must be strictly followed. As any deterents break the “norm” of your brand. By creating your voice it’s easily known how to communicate with your audience & retain them; making you one of their friends as you will share some of the same beliefs. We continue this same voice in all marketing promotions, social media, advertisements, PR, and the like. Making sure to not break the brand your audience came to love.

Social Media Advertising

Your customers and desired audience spend more than 80% of their time on social media. Whether they’re at home with the tv playing, on the go, or sitting by their desk at work. Their phones and social accounts are always at their fingertips allowingg them to scroll anytime they feel the urge. We hit your desired customers and audience exactly where they spend most of their time. With detailed creatives and content developed through strict data analysis, we know exactly how to hook and catch your audience to expediate brand growth & sales. Our integrated approach to Social media advertising allows us to give the public exactly what they want. Connecting with them on a deeper level greately improving turnout, ROI, click through rate, and engagement.